Strategic capital for
digital startups
Enabling massive growth for
pre-seed and seed ventures
We are a cross-border venture capital firm focused on fintech and enterprise software.
We are entrepreneurs and strategists partnering with exceptional founders applying computer science to solve some of the world’s most complex problems at scale.
Our purpose is to help founders develop profitable and self-sustaining businesses to attract strategic buyers or growth financing.
We invest in entrepreneurs committed to creating value across the US and Mexico
We invest in founders with a solid base for growth and support them in accelerating value capture
PEOPLE FIRST
Founders with the passion and emotional intelligence required to build strong cultures that produce long-lasting products
TECHNOLOGY FOCUSED
Software products with exceptional attention to user experience, portability, and scalability
RAPID GROWTH
Startups with the discipline and desire for rapid growth, addressing a large market opportunity
CROSS BORDER
Startups with cross-border expansion plans or aspirations
RECURRING REVENUES
Solutions with proven, predictable revenue models
PRODUCT TRACTION
Companies with significant progress toward building a minimum viable product and/or monetizing solution
We write $250K to $1M checks depending on stage and round, in syndication with other VCs and angel investors
Portfolio
AIRBAG
SaaS and mobile telematics solution that reduces traffic accidents and cost related to bad driving
AIRPALS
B2B same-day, short-distance shipping for internal admin operations
APPARTA
Dynamic booking platform to maximize restaurant productivity by offering empty tables with whole-menu discounts
BITEWELL
B2B "food as medicine" marketplace that allows employers to offer healthy food as an insurance subsidized benefit
BRIDGEFY
Device agnostic plug-n-play software that makes mobile apps work without internet
CINCH
Advanced screening platform that simplifies the fundraising process for venture investors and startup founders
CLOUTDESK
All-in-one business management platform for social media creators and influencers
CODIGA
Smart coding assistant and analyzer that helps developers produce cleaner code, faster
Acquired by Datadog
EXIT
DELTA PROTECT
Simplified cybersecurity and compliance for startups and SMEs in Mexico and LATAM
GO
New-car subscription service providing simplicity, transparency, and savings
KODDA
Habit-forming platform that allows anyone to develop and maintain a healthy lifestyle
LAPZO
Platform used to track goals, evaluate performance and train employees in LATAM
LOOPAY
Fintech that accelerates the growth of SMEs, strengthening their cash flow
MINU
Talent retention platform providing benefits, such as health services, insurance assistance, financial education, and access to earned salaries before payday
MUJER FINANCIERA
Empowering women through financial education, technology and resources for personal financial management
NEON FINANCIAL
First Buy Now Pay Later (BNPL) platform for essential recurring bill payments in the US
ONE CREATION
Decentralized platform used to exchange, enforce, and monetize digital rights
PERCS
Web3 platform to recognize,
reward, and build unique
experiences for consumer brands
PLERK
A la carte flexible perks and benefits improving employee productivity and retention
Acquired by Minu
EXIT
PLUTTO
Software solution built to identify and monitor companies in regulated industries
RENAISSANCE
App that allows artists to amplify streaming traction and tap into super fan community
Ryu Games
Changing the way people make and play Web3 games
SENTO AI
Software that allows businesses to automatically audit calls in order to identify areas for improvement, potential dangers, and consumer behavior insights
SHUTTLE CENTRAL
Connecting worldwide mobility solutions with a single API for travel companies
STORYBOOK
Only app to combine infant massage, bedtime stories and music to help children relax and sleep better
TRANSECT
Real-time environmental due diligence for development projects
YANA
Spanish speaking app that accompanies people on the path to emotional well-being
ZETTE
Browser extension that allows access to premium online content behind article paywalls
Mariano González
General Partner
Mariano has over twenty years of experience leading growth strategy initiatives for Fortune 500 companies and Private Equity/Venture Capital firms. His career includes a decade of strategy and operations consulting with Booz & Company and several years’ industry experience in information technology. As a Founder, he has launched several startups in professional services, retail, technology, and gaming. As an Investor, he focuses on early-stage technology companies.
Mariano holds an MBA with Distinction (Finance, Strategy, Marketing) from the Kellogg School of Management at Northwestern University, a Bachelor of Science in Computer Systems Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey, and Private Equity and Venture Capital Certifications from Stanford University, Harvard Business School and EGADE Business School.
Mariano’s global perspective is based on engagements in the U.S., U.K., Mexico, Germany, Peru, Colombia, and South Korea. He has authored multiple publications on M&A, technology, and gaming and has won the Booz Allen Hamilton Professional Excellence Award, the EKI Leadership Award, and others.
José Daniel Cotera
Principal
José Daniel has a unique and broad experience in Finance, Investments, and Entrepreneurship. Before joining MGV Capital Group, he collaborated at GICSA managing corporate financial planning & modeling related to income-producing real estate properties; at PMI Group, elaborating research & analysis of oil markets; and at SURA Investment Management, assessing market and credit risk. As a founder, he has launched businesses in real estate and retail.
Besides holding a bachelor’s degree in Actuarial Science from Instituto Tecnológico Autónomo de México (ITAM), José Daniel has earned both the Chartered Financial Analyst (CFA) designation and the Chartered Alternative Investment Analyst (CAIA) designation.
Andrea Casillas
Analyst
MD working in Venture Capital, Andrea has a Medical Degree from Instituto Tecnológico y de Estudios Superiores de Monterrey, with training in Canada, US, Spain, Germany, Mexico and Israel, as well as extensive research experience at TecSalud and IMDEA institute.
Previously worked at Wisdom FO as a Project Manager after finishing med school pursuing her interest in entrepreneurship and finance, which led her to MGV Capital.
Currently finishing her Master’s degree in Microbiome at Universidad Europea.
Advisors
Alejandro Ramos
Business law and customs brokerage, International trade, Ex-President CAAREM, and ASAPRA
Zita Horvath
Business law and private equity, Cross-border transactions, PE/VC EGADE Business School faculty
Brahm Rhodes, Ph.D
Artificial Intelligence and data science, VC, Techstars Mentor, OnDeck Fellow
Alliances
News
Datadog acquires Codiga
Datadog’s acquisition of Codiga marks a new milestone in its journey to provide a comprehensive observability platform that caters to every aspect of the software development lifecycle.
04-17-2023 - MGV Capital Group
Mexican startups Plerk and Minu announced their merger
As a result of the merger, Minu will integrate Plerk’s digital prepaid employee benefits card into its services, further bolstering its employee benefits platform.
02-22-2023 - MGV Capital Group
Lernit se transforma en lapzo para amplificar su alcance
Con esta evolución, la plataforma de capacitación robustece sus herramientas para alcanzar un nuevo nivel en el desarrollo de talento y apoyar a las empresas con soluciones estratégicas de negocio.
12-09-2022 - MGV Capital Group
Delta Protect es una compañía que diseñó una plataforma que protege de forma sencilla a las startups y pymes de ciberataques
Un ciberataque puede aniquilar a una startup; esta nueva plataforma las ayuda a blindarse.
09-02-2022 - MGV Capital Group
Mexico’s Plerk Lands $12M Investment Led By SoftBank Spinoff Upload Ventures
The employee-wellness startup’s founders were selected by Y Combinator but adapted the business as a result of the pandemic.
08-29-2022 - MGV Capital Group
Media Tech Platform Zette Raises $1.7M To Provide Access To Paywalled Articles
Zette, founded by former Forbes reporter Yehong Zhu in July 2020, is media tech platform that providers pay-per-article access to online publications via a monthly subscription.
08-12-2022 - MGV Capital Group
¿No te alcanza? Mujer Financiera busca mejorar tu relación con el dinero
Más de 100 mil mujeres ya se han capacitado en la Academia de Mujer Financiera. Sabrina Castelli, su fundadora, buscará capacitar a 500 mil mujeres más en los próximos 12 meses.
08-08-2022 - MGV Capital Group
‘A Healthy Eating Ecosystem’: Dallas Startup Aims to Help People Stay Healthy While Eating Out and In » Dallas Innovates
“Our mission as a business is to make healthy eating simple and accessible for all,”
03-09-2022 - MGV Capital Group
Shuttle Central | Tecnología para potenciar a las Pymes de transporte turístico
Shuttle Central tiene un objetivo claro: permitir que cualquier persona que se desplace a un nuevo lugar se movilice como si fuera local, a precios asequibles y en la opción que más le convenga.
02-15-2022 - MGV Capital Group
Una ecuatoriana crea Airpals en NY y le quita un botón a los gigantes
María José Ordoñez tiene un servicio de mensajería especializado para el sector corporativo. Su paso por las industrias de la moda y la tecnología le permitió descubrir un espacio que los ‘monstruos’ de la logística no cubrían. En septiembre cerró una exitosa ronda de inversión. Su sueño: ser unicornio.
11-04-2021 - MGV Capital Group
Car subscription startup Go raises $41M seed round to build fleet, hire in Philadelphia
Philadelphia car subscription startup Go raised a $41.25 million seed round on the heels of its official launch in Greater Philadelphia and Florida
10-19-2021 - MGV Capital Group
One Creation Corporation Closes Oversubscribed Seed Round to Further Its Data Digital Rights Solutions
One Creation Corporation announced today that it has successfully closed its seed round capital raise and is now well-positioned to go to market with its novel system to manage, monetize and enforce valuable data rights assets.
08-26-2021 - MGV Capital Group
Neon is Unlocking Interest-free Credit for Millions of Americans
Neon is building a more inclusive financial product and leveling the playing field by providing credit at 0% interest for essential bill payments.
08-23-2021 - MGV Capital Group
Yana puts mental health support in the pocket of six million Spanish speakers
Yana solves a critical problem for many Latin Americans: providing access to basic mental health support and tools which are limited in many communities, if they are available at all.
07-14-2021 - MGV Capital Group
Plerk levanta 1 mdd; va por expansión en México, Chile y Colombia
La startup mexicana Plerk consiguió el capital tras cerrar una ronda de inversión presemilla, en la que participaron diversos fondos.
07-13-2021 - MGV Capital Group
If you pay an emotional labor fee, Postdates and Airpals will get your stuff from your ex
Yesterday, the team behind the parody Amazon Dating delivered us Postdates. It’s like Postmates, but for getting your stuff back from your ex.
“We partnered with two local courier companies, Gourmet Runner in LA and Airpals in New York.
We wanted to make sure we work with people that treat their workers right.”
06-29-2021 - MGV Capital Group
Transect software now features site selection tool for solar project development
Transect’s Site Selection feature enables renewable developers to dynamically refine a large area of land and filter down to all the ideal available parcels that meet their defined specifics.
06-10-2021 - MGV Capital Group
UK Fintech Startup Pynk Launches Retail Investor Wallet in the UK and Ireland
Pynk’s first investment product, the Thesis Portfolio is a diversified “go-anywhere” portfolio made up of multiple investment theses including electric vehicles, renewable energy, efficient food supply, emerging markets, global warming solutions, the move towards virtual working, eGaming and more.
06-10-2021 - MGV Capital Group
MGV Capital Group en Whitepaper.mx
MGV Capital Group es un fondo de venture capital basado en San Antonio, con tres claros diferenciadores: un equipo de inversión con fuerte enfoque en diversidad, un profundo conocimiento cross-border y un gran expertise en apoyo estratégico para los emprendedores y sus startups.
06-09-2021 - MGV Capital Group
Ryu Games raises $2.3M, betting that cash tournaments for mobile games are the future
The funds came from a number of investors, including Side Door Ventures, MGV Capital, Velo Partners and Citta Ventures.
In addition, 500 Startups participated in the round.
03-25-2021 - MGV Capital Group
One Creation Selected to join The World Economic Forum’s Data for Common Purpose Initiative
One Creation provides groundbreaking solutions to the rapidly growing need of data owners to maintain trusted control of their information as it is shared between users.
03-25-2021 - MGV Capital Group
Una app que funciona sin internet
Bridgefy permite la comunicación entre teléfonos sin tener que estar conectados a internet.
02-16-2021 - MGV Capital Group
MGV Capital Group Announces Initial Closing of MGV Capital Fund
MGV Capital Group’s purpose is to foster technological innovation and economic growth across North America, by making strategic investments in the most talented entrepreneurs within the region.
11-23-2020 - MGV Capital Group
Bridgefy joins the First Cohort of the Facebook Accelerator: Connectivity Program
This 12-week virtual program will help startups scale their business through industry-oriented training and workshops, access to experts, and potential strategic partners and investors.
11-20-2020 - MGV Capital Group
Clout Jam is Helping Social Media Influencers Take Control of Their Businesses
With Clout Jam, creators can manage conversations with brands, track contracts, automate their content calendars, and much more, all in one place.
Clout Jam is hyper-focused on improving influencer marketing for creators large and small.
11-16-2020 - MGV Capital Group
